Electric vehicles and the branding problem

It is impossible to leave Tesla out of the equation when you talk about electric vehicles. What started off as an experiment on a Lotus chassis with Tesla Roadster emerged to be the strongest player in the electric car space. But that is just about the US and a handful of other countries. What about … 

 

Going Further: Delhi to Lonavala in a Ford EcoSport-December 2016

“Should I even be doing this?” was the first thought that popped up in mind after I volunteered to help my friend in moving from Delhi to Lonavala. It all sounds too nice to get behind the wheel and drive off with no concern about when you will arrive but this being India, there is … 

 

No, the tech giants from California won’t revolutionise transportation

The action in automobile industry has long shifted from Detroit but you can’t change the fact that some of the most iconic car brands on this planet were born there. Abbott, Buick, Cadillac, Chevrolet, Ford, Chrysler, practically every American manufacturer you would have heard of was born there. However, over the past few years, the … 

 

Yezdi 250 Type B: The storybook that writes itself

(Republished original post dated June 29, 2016) I don’t like the Yamaha RX100. Never have. Yes, it was an impressive motorcycle and a huge success for the brand but it just doesn’t click for me. Maybe because I have a tendency to contradict with the masses or maybe because the masses were so overwhelmed by … 

 

Where do motorcycles fit in a driverless future?

Motorcyclists and car drivers don’t really see each other eye to eye, no matter what country you talk about. As a motorcyclist, you feel that the car drivers have no regard for you and ignore your presence on the road while in a car, you see the motorcyclists as reckless and irresponsible. Part of the … 

 

Can we stop cribbing about the lack of USD forks please?

“An eight lac rupee motorcycle and it hasn’t got upside down forks!!!” is one of the first things you will hear when you tell someone how nice Honda CBR 650F is. Honestly it is one of the nicest and most welcoming big bikes you can buy in India today and yet, the lack of upside … 

 

Android Auto and the power of free things

Car companies are good at one thing, making cars. However, the cars these days apparently put less mechanical engineers to work than the software engineers. Makes sense. If tech can make things better, why not put it to good use. Apart from how the car moves and does car-ish things, the infotainment system has seen … 

 

Tesla, stop trying to be Apple, would you?

Elon Musk is one of the most respected personalities in the tech industry. I have massive respect for the man who had the courage to build Tesla in an industry dominated by the likes of Volkswagen, Ford and Toyota. Automobile industry is clearly one where the new kids find it hard to stand against the … 

 

Why the motorcycle industry needs a Tesla

The story of Tesla is nothing short of an epic startup journey. A visionary entrepreneur, a new approach in a conventional industry, a technologically advanced product, an even bigger promise of the future and you have a story that will be told for decades if not centuries. Tesla didn’t invent the electric car. Neither did … 

 

Automobile industry, as we know it, is about to be disrupted

Automobile, or car as we commonly call it, has been around for more than a century even if we ignore all the other forms that appeared before the Model T. Over these years, from manufacturing processes to in-car entertainment to driver aids, a lot has gone under the hood, quite literally, and yet, the basic …